Sharon Muza BS, CD/BDT(DONA), LCCE, FACCE, CLE

Sharon Muza, BS, CD/BDT(DONA), LCCE, FACCE, CLE, is a certified birth doula and Lamaze Certified Childbirth Educator, a Certified Lactation Educator, a DONA Approved birth doula trainer and the co-Director of Childbirth Education Project, a Lamaze Accredited childbirth educator training program. Sharon trains doulas and childbirth educators, L&D nurses, and midwives in Washington state and globally through in-person and virtual workshops. She also co-owns Creative & Confident – a business dedicated to leveling up virtual classes. Sharon enjoys facilitating discussions around best practice, current research, and its practical application to maternal infant health and community standards.

Sharon is recognized for delivering engaging, fun content, both in person and virtually, that involves everyone, celebrates and welcomes all, and builds community every time she teaches. She shares evidence-based information and makes the material memorable for learners. Sharon is a co-author of a chapter of the newest edition of The Labor Progress Handbook and reviewer of portions of the 6th edition of Pregnancy, Childbirth and the Newborn.

Sharon recently ended 12 years of blogging for Lamaze International’s Connecting the Dots perinatal professional blog. She is a frequent guest on many contemporary podcasts. Sharon can be reached at SharonMuza.com.

Session

A No-Fail Recipe for Creating and Sending Newsletters to Amplify Your Doula Business

There are many proven ways to grow your birth or postpartum business. But let’s be honest, if you do not enjoy a particular method, or find it difficult and time-consuming, it just isn’t going to happen, no matter how much you know you should. The key is to find a method for reliably marketing your perinatal business that is easy and fool-proof for you. In this practical session, doulas are invited to apply a simple “no-fail recipe” for creating an effective newsletter that promotes their perinatal business and requires minimal effort with maximum return.

In this session, Sharon Muza shares a simple formula for putting it all together, tons of topic ideas and suggestions for how to collaborate with others to create exciting content that you all can use. Additionally, learn how AI can even automate some of this work. This is your opportunity to turn this oft-dreaded task into a quick, streamlined monthly process that maximizes the investment of your time and energy. Through engaging and interactive learning, you will gain confidence and skills so that your newsletter positions you as the perinatal expert you are and expands your earning potential! Let’s get cooking!