For this two-part preconference session, presenters will come together to present two important different yet related business building topics. Join Kalli Pavon, a Nashville area birth photographer and Nikia Lawson, DONA Birth Doula Trainer and Business Coach as they discuss ways to increase your photography skills and then utilize those skills to increase your business visibility. Participants will also learn tools in networking, leaving you with some ways to move your birth and postpartum business forward.
Part 1: Adding value with Photography with Kalli Pavon
Photography + your doula business = tremendous branding power! In part one of this pre-con, participants will learn how to use photography as a tool in their birth and postpartum business. Topics discussed will include how to take photographs in low light & how to find the best angles in a way that doesn’t compromise the sacred space of the birth and postpartum experience. Discover the best ways to present images to clients so that it leaves them sharing the experience with everyone they know. We’ll discuss a sure-fire path to take photography to the next level and extend your knowledge further by taking creative photos with clients, and or of complementary subjects to your birth and postpartum business. Whether you would like to capture better pictures on your mobile device, or officially add photography as an additional service, this session is sure to be of benefit.
Part 2: Visibility in Your Doula Business with Nikia Lawson
Visibility is using a media platform to get you, your service, your product, and your brand in front of an audience who want to engage with you. Ask yourself…. How do you become known in my industry? How do you start making money right from the start? Let’s get together to answer these questions, whether you’re new to a birth and postpartum business or a seasoned doula who’s been working in the field for a long time. After this workshop, you can begin to take action, shift your visibility and take your business to the next level. Once you have started to implement consistent visibility concepts, you can begin NETWORKING strategically. Let’s uncover some things you can do to build positive networking relationships. You can build a trusted network of individuals who will give you referrals and establish a reciprocal connection as you both expand!